As the lead creative, I was responsible for the creative strategy and production of Smart Furniture’s marketing collateral across our e-commerce platform, customer-facing e-mail, and flagship store as well as other directives needed by the marketing department and the organization as a whole. My goal was to maintain the integrity of Smart Furniture’s pre-existing brand, ensuring that the corporate message was consistently delivered across all mediums while simultaneously raising the bar when it comes to overall company design and branding.
I would first collaborate with our merchandising team and content manager to coordinate schedules and prioritize deliverables. I would consult our sales/merchandising team on products to feature and then brainstorm themes for creative. Using templates I created in Photoshop, I would then create collateral as needed.