Project Overview

My goal was to refresh the McCallie Summer Camp brand as an extension of McCallie School’s re-branding. This branding needed to be consistently delivered across all mediums including brochures, advertising and apparel.

Process

I wanted to add illustration to the brand in order to better capture the versatility of offerings unique to McCallie’s Sports Camp. I created the artwork for this using Illustrator and InDesign.

Tools & Techniques