While working with McCallie’s development office, I developed an intimate understanding of McCallie’s message and tone used throughout giving campaigns. I consistently captured that message through a range of media by collaborating regularly with communications and development teams in the school-wide roll-out of a refreshed, branded campaign with the creation of a unified suite of assets including printed pamphlets, mailings, letterhead, an internally-hosted website, event branding, social media assets and more. I designed for other internal campaign needs including presentations, signage, and pitch support as needed.
The 2014-15 campaign was themed around the school’s alma mater in honor of it’s author, the newly inaugurated headmaster’s grandfather. The identity and branding for this theme had to follow suit, representing the school’s deep roots in tradition. The chapel represented this tradition as it stood as the center of campus for generations. The campaign was titled “Our Fondest Trust”, a line from the alma mater.